Job boards aren’t dying. However, they must make changes to keep their businesses afloat and grow. These must be top five priorities for an online job board.
High-volume clients are more important than applicants
Many Job Boards have high-volume clients and want to retain them. Many Job Boards are dropping prices for these clients due to competition among Job Boards and other channels they can use. But mainly because they aren’t perceived as a provider who can provide something that others cannot. The end of having lots of content is coming if Job Boards continue to devalue themselves. If Job Boards fail to find ways to provide more than applicants in a traditional manner like other sources, the only way to maintain a lot of content is through aggregation.
SMBs can help you do more business
Large vacancy holders are slowly becoming SEO, PPC experts, active sourcing and referral recruitment specialists. They’re going to spend less on external platforms. The future of Job Boards is looking bleak, especially when you consider that They are dropping the prices they charge for this type of client. But it doesn’t. Why not? Because small and medium-sized businesses are open to online recruitment. They prefer to hire in-house, and Job boards are a part of their preferred solution. This market is enormous, will pay much more than your “big” customers, and could be where your most significant share of revenue and margins will come.
You can become an expert in automated, real-time bidding
Clients of Job Boards desire to see results. It is something we all know. It is something they have wanted for years. However, they can now measure whether you are delivering results. They may give you less content as they try to target smaller businesses or are more demanding (as discussed above at point. They won’t be satisfied if you don’t deliver results on every job they pay you for, and they will stop returning. It is why you must be able to provide value at every job level, not just to the ‘big-client’-level. It is essential as many Job Boards have become more dependent on PCC and affiliate marketing. Job boards that want to meet the needs of their customers must be able to bid on traffic/applications in real-time. It is because they can base their bids on the amount of traffic/applications they have received, the expected traffic/applications they will receive, and the cost of traffic/applications.
Enable mobile
Your business will soon decline if you, as a Job Board, don’t allow consumers to search, read, and apply for jobs on their phones and tablets. It’s a matter of adapting or dying. You don’t have to hear it and work on it if you don’t want. It usually doesn’t end in your favor.
Create smart subscription and pricing models that are performance-based
Many Job boards don’t realize that doing the same thing as before will result in worse results. Many Job Boards continue to sell their products in ways their potential clients don’t like. Pay, and you’ll see what you get. There are no guarantees. Long contracts with little flexibility. Etc. Job boards trying desperately to keep something that has worked well for a long time will likely survive for a few more years, but the future looks very different.
These are the most critical challenges for Job Board businesses. Do you agree? What other major problems do you see in them?
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